Joanna Kitchen held the position of Lecturer at the University Campus of Football Business. She is an active research fellow at both the Centre for the Understanding of Sustainable Prosperity (CUSP) and the Centre for Enterprise, Environment and Development Research (CEEDR) at Middlesex University in London, UK. Her scholarly work is primarily concentrated on the development and implementation of social impact measurement. In addition to her academic role, she takes pride in her leadership as the CEO of Gold City Football Club.